Posted: 15 July 2010 | 1:43 pm
The Process
Let’s be clear about this - the idea is everything! It could be something really simple that could be shot on a mobile phone or it could be something so extravagant it would worry even Steven Spielberg! Either way, both have the potential to promote your business and website around the world and we will work with your budget to develop the perfect idea and transform it into an internet viral marketing sensation! The creative team at Viral Videos love a challenge and we’ll be happy to pitch you some initial ideas if you simply contact us with a brief outline of the following:
- An overview of your business/product...
- The purpose of producing your film...
- Your target audience...
- An approximate budget if possible...
- Your deadline...
We can then work with you and manage your project from the very beginning, developing the idea into a treatment/script, creating the storyboards for your approval, arranging locations, shooting schedules and a plan that will fit within your deadline. By communicating effectively throughout, we can ensure that nothing is compromised and your business and product always remains the most important element.
Planning
The best viral marketing productions undoubtedly stem from the overall management to ensure continuity throughout. Stephanie and the team manage our clients’ projects from start to finish: from treatment writing, coming up with concept ideas, to shoot logistics and post production. Stephanie is the primary contact and ensures that clients are extremely happy with their final edit from the storytelling, to realising the visuals that they imagined. Through her experience, Stephanie’s preferred style is to involve the clients from the outset and at every level. Consistently in contact with the client to decipher what their requirements are, what their film needs to promote, portray, sell and excel in whilst also considering narrative, shots, VO, music, edits and special effects. As a team, we collaborate and plan the production together before the shoot to generate ideas and prepare the final shot list. We always ensure that our productions are well thought through with input from the whole team as well as our clients to generate something that will inspire our audience.
Production
During the production, we combine our wealth of knowledge and experience to create our films and each crew members skills come into their own. We always make sure that we cover every aspect of shot by variation to ensure that the visuals are interesting and dynamic. The shoot could be local, national or international, we are all well travelled having worked in many worldwide locations. We work extremely well as a team and get stuck in to any task whether it be acquiring refreshments or directing! We understand that the hours can be grueling but we vow never to leave our location until we’ve accomplished exactly what we aimed to capture visually!
Promotion
Here at Viral Videos, we don’t just send you out into the wild with your production; we also ensure that your video will get as much online viral marketing exposure as possible! After all, you wouldn’t want your efforts to go unnoticed, would you?
The power of promotional videos knows no bounds – an Eastern-European meerkat with a penchant for saying ‘simples’ can demonstrate that! This is the perfect example of a viral internet marketing video effect that has used tried and tested techniques; we can help to engage your target market online through carefully positioned video promotion. With video sharing websites like YouTube, MetaCafe and Google Video gaining prominence, videos have become one of the most effective measures to give an unparalleled boost to websites and when promoted effectively, you’ll be amazed at the traffic flooding to you!
Our production team works in tandem with our Search Engine Optimisation guys so that your video not only looks great, but is easily found across the web. When combined with SEO integration, viral web marketing speeds up naturally, with its cost effectiveness making it an effectual measure to promote business.
We’ve always believed that compelling content and effective amplification equals a winning campaign – one without the other is simply a missed opportunity – so if you require creativity, video production and help making your video ‘go viral’ – you’re in the right place!