Posted: 15 July 2010 | 1:43 pm
Viral Films
‘Virals’ created by viral marketing agencies have become an increasingly popular format for sharing clips and films via the internet. The concept relies on the process of online sharing or drawing attention to a film or clip. Usually humour, misconception and incorporating ideas from popular culture are integral to the popularity of a thriving viral campaign and they can be a hugely successful way of marketing, promoting a diverse company image and ultimately increasing the flow of traffic to your website. Our viral marketing services allow our clients to monitor the level of performance and exposure of their brand, product, service and creates the most impactful marketing tool today. Viral Videos can amplify your brand through our links into various sites, in particular on YouTube, Facebook, Twitter, influential blogs, cult websites, and social media applications.
Today’s web audience are increasingly exposed to viral-like phenomena and thanks to YouTube and other similar video sharing sites and companies, it's become incredibly easy for us, as a viral marketing agency, to ensure that your video "goes viral." Whatever you wish to promote, we can deliver engaging visual imagery that will stand out, in tandem with our SEO company links, so that your video is expertly optimised too.
While it is becoming commonplace for amateurs to spread their work to large audiences online, it is without question that we ensure quality at every level. Once our videos have gone viral, its popularity usually remains high. In a broadcasting era where a passive web viewer is completely inundated with hundreds and thousands of such varied pieces of content every day, a video with a very high view count bears a stamp of authority that helps the video rise to the top of the video search results on sites such as Google, YouTube and Yahoo.
Custard Media Viral Video
Custard Media wanted to create a viral marketing company video. Predominately an internet marketing firm, Custard Media has successfully gained more than 50 clients by offering them a variety of services other than simply SEO; some of these services also include online PR, content writing, link building, Pay Per Click, branding, social bookmarking – basically a complete service to aid clients’ Google exposure.
We were looking for something quirky, imaginative, humorous and evocative to capture an audience and make them think about, and remember, their brand. We brainstormed some ideas with the team and decided that the general concept should be current and be prominent in people’s minds through TV Advertising. We would then include our creative idea to make the film more viral.
So it was to be an M&S style food advert spoof, incorporating the team, along with alluring shots of custard dripping down a laptop with Google in vision. Sultry music and the smooth tones of a voice over artist, similar to that of the original TV advertisements, helped to create a satirical parody with a serious message. One of the talented content writers at Custard wrote the script, the producer and crew spent time in pre-production, finding a good local studio, sourcing the specialist kit, choosing a VO artist, composer and the shoot date was here!
The film was cut on avid, with a very similar VO artist and composed soundtrack behind the pictures and voice. The aim is to create as much Google exposure as possible through various media sites to increase brand awareness, ultimately leading to an upsurge in enquiries.